Wednesday, June 07, 2006

Flying the flag


London is in the grip of World Cup fever. The tournament kicks off in Germany on Friday, June 9, with the final scheduled a month later on July 9. The build-up is everywhere. Mcdonalds is giving away tickets to games once every hour. National Geographic magazine published a cover story on the event this month. Every second ad on television has a World Cup connection.

Much like the Melbourne Cup in Australia, my office has organised a sweepstake, and the boardroom is being pre-booked so that staff can watch critical games on the big screen. Garry tells me he's drawn England in his office sweepstake so we're in with a chance.

Football is so pervasive I've even had to rework my CEO's forthcoming travel itinerary to avoid schedule clashes. Staff and clients made it clear that they'll be unavailable for meetings on days that their national team is playing. Let me tell you that it's no easy task coordinating a tour of five European markets midway through the World Cup.


Perhaps the most visible display of national pride is the increasing number of cars driving around town sporting England flags (otherwise known as the Cross of St George). A simple bumper sticker doesn't cut it in this part of the world. Instead, car owners buy mini flagpoles and stick these to various surfaces so that their England flags can flutter freely. I've seen everything from a Toyota to an Audi fluttering the red and the white as they turn up the street.

I'm starting to think it's time I studied the rule for Soccer again. It's going to be a long, hot summer.

2 comments:

Anonymous said...

You would feel at home in Auckland, NZ then as there are a number of cars driving around with english flags on flag poles as well.

Anonymous said...

Same here! Many cars have two Aussie flags waving madly. Sadly it's all come to an end now but the flags are still waving.