- rolling out a new accounting system,
- introducing a customer relationship management system,
- rebuilding its website on a modern e-commerce platform,
- refreshing its sales and marketing program - an exercise that’s included a new catalogue, new email marketing campaigns, online advertising and a new custom-built trade show booth,
- refreshing its corporate identity, and
- adding four new suppliers.
Saturday, May 12, 2018
Flying high
Wednesday, May 09, 2018
Tilba Surprise
Our new business manager is already making a huge difference. With another person involved in the business we finally have a little flexibility in scheduling time away from the office. Last weekend Garry and I took a day off to enjoy a three-day weekend in Central Tilba. Friends invited us to join them for the annual Narooma Oyster Festival while enjoying the comforts of their spacious holiday home on the outskirts of Central Tilba.
The locals also maintain flower gardens, herb gardens and orchards that give the entire village a postcard-perfect look and feel. It’s no wonder the Australian edition of River Cottage was filmed here for four years from 2013 to 2016.
The festival the following morning was a bustling affair with plenty of oysters, live music, local artisan stalls and country food stalls. Afterwards we visited the ocean mouth of the Wagonga Inlet to watch sea lions frolicking and relaxing on the local breakwater’s rocks. Our final day in Tilba was spent walking the shore around the delightfully scenic and picturesque Mystery Bay; located a short 10-minute drive from Tilba.
Saturday, April 14, 2018
Back in the Mount
I took advantage of this change in the business to fly back to New Zealand for Easter. Sue's appointment meant that I could fly on dates with cheaper airfares and not worry about leaving Garry to fend for himself in the office.
It began life as a Maori Pa. European settlers then opened a quarry on its western flank before the abandoned pit was transformed into a small marine park housing penguins, seals and dolphins. I recall spending many fun afternoons here as a child watching the animals perform tricks for an appreciative audience. Today, Marineland is gone and the area has been restored as a nature reserve with bush walks and grassy picnic spots.
Sunday, March 11, 2018
Feeling like a winner
That’s a wrap for another year at the Australian Toy Fair in Melbourne. What a show it’s been!
Our stunning new twin aisle stand was awarded Best Open Space Stand by the Australian Toy Association. We can’t believe it. We used this 60 sqm stand for the first time at the AGHA Gift Fair last August. It’s moments like these that make all the hard work worthwhile. It would be fair to say that the last three years have been pretty intense.
Creating our new stand was stressful to say the least. The artwork was prepared by a designer in India. I approached him after shortlisting a corporate logo he’d created for Artiwood. We ran a competitive design tender online to source a new corporate identity. While we didn’t select his design, I was impressed by his work.
However, he ultimately proved incredibly unreliable. It took months of chasing to get our artwork files completed. In the end we forwarded them to the printer two days before the final deadline. So much for giving ourselves a couple of months to get everything sorted. Never again.
Saturday, March 10, 2018
Mountain high. Fjord below.
Our final day in Khasab was spent driving through the dramatic Hajar Mountains that separate Musandam from the United Arab Emirates. Our half day excursion saw us travel by 4-wheel cars up winding gravel roads until we reached Jebel Al Harim, the highest mountain peak of the Musandam Peninsula. Our tour stopped short of the summit soaring 2,087 meters above the sea level. The summit is home to yet another of the area’s ubiquitous military listening posts and thus out of bounds for tourists.
Tuesday, February 20, 2018
Tent Pegging - but not as you know it
Every so often Garry and I get lucky in our travels and find ourselves in town during a festive occasion. Perhaps the most memorable of these was in Puno, on the shores of Lake Titicaca. The day we arrived the town was celebrating its annual festival day with parades, processions and thousands of colourfully dressed locals dancing in the streets.
Sunday, February 18, 2018
Kumzar
Our second day in the Musandam region was spent on a private day trip to the remote village of Kumzar. This delightful little village is perched in solitary splendour at the northernmost tip of Musandam, hemmed in by sheer mountains and accessible only by a 2.5 hour boat trip. Garry and I spent 45 minutes visiting the town with our guide while our boat captain waited offshore.