Garry and I spent seven fast and furious days working in
Nuremberg at the start February. We’d
travelled to Germany to walk the halls of Spielwarenmesse, the world’s largest
toy fair. The event is huge. Literally thousands of exhibitors from around
the world crowd into 16 enormous exhibition halls located just south of the
city’s infamous Nazi-era parade ground.
The volume and variety of toys on show is simply
mind-boggling. Entire halls are given over to a single toy genre. There’s literally one hall for dolls, one for
model trains, one for wooden toys and so on.
We spent hours each day literally walking miles up and down most of
these halls. Our time was spent meeting with
current suppliers and scouting for new products to add to our catalogue.
No comments:
Post a Comment