Wednesday, February 26, 2020

Five years and counting


We’ve just finished another Sydney Gift Fair trade show out at Homebush. This is the second time we have used a new, smaller custom-built stand for this event. It’s a mere 15 sqm. Previously, we exhibited using a 48 sqm stand, before reducing it to 27 sqm in 2018.

Once again, the smaller space looked great and worked just fine. Since 2016 we’ve seen the value of orders at this event declining each year. More and more retailers are using it as a temporary showroom to see what’s new, rather than restocking their shelves. As a result, we simply can’t justify the cost of a larger, more expensive stand.

The show also marked the fifth anniversary of the first time we saw Artiwood. How quickly time has flown! In February 2015, we visited the Sydney Gift Fair to meet the company’s founding owner and review his business. We ultimately bought it four months later. The rest, as they say, is history.

No comments: